Understanding Marketing

Recently, I attended a family function where many members of my family asked me what I did. I merely replied with "public relations". Unfortunately not one of them could grasp what exactly it was that entailed. So I decided to find out if anyone at the party truly understood the meaning of public relations, and after giving numerous examples, it was confirmed that I solely was the only one in attendance that had any idea it was I did. So I found this list on a website, which I think will provide a clear example as to what public relations is, as well as other fields of communications.

Understanding Marketing

You see a fabulous girl/guy at a party. You approach them and say, "I’m fantastic in bed."

That’s Direct Marketing.

You’re at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She’s/He’s fantastic in bed."

That’s Advertising.

You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I’m fantastic in bed."

That’s Telemarketing.

You’re at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I’m fantastic in bed."

That’s Public Relations.

You’re at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you’re fantastic in bed."

That’s Brand Recognition.

I hope that you found this useful, I know my relatives did.

Best of luck,

Adam Hoy

Vice President of Public Relations

Moxie Communication